The size label in a shoe is a very poor indicator of the actual fit. You’ve probably experienced trying on several styles of the same size that didn’t fit the same. We now have exact data to show the fit variety of shoe models of the same size. In this study, we analyzed the fit of over 600 women’s running models in size US9 medium width.

New technology can be complicated. We’ve put together a checklist to make it easy to choose the right foot scanner for your stores.

Ten years ago, the majority of shoppers only felt comfortable buying shoes in person. Local shoe stores had a selling opportunity within a 30-kilometer radius. In a world of free returns, virtual sizing experiences and online reviews, shoes can now be bought online with ease.

As the retail industry hits reset and charts a course to smarten every step of the shopping journey, retailers need to not only make shoppers feel safe but wow them with new, innovative experiences that go hand-in-hand with safety in this new world.” These wise words from Greg Petro perfectly explain what footwear retailers are preparing for right now.

Nearly everyone has experienced a hard time buying comfortable shoes. This statement was true three months ago and it’s even more apparent today given the global pandemic we’re experiencing. Retail locations are currently shut down with both sides of the transaction feeling the effects. With no physical presence these days, the world of shoe shopping has turned entirely to e-commerce.